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Online program

Marketing Strategy in the Digital Age

Recreating customer value through digital

Online program

Marketing Strategy in the Digital Age

Recreating customer value through digital

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Location

Online

Length

8 weeks

Fee

CHF 2,950

Next program starts

28 April 2025

Eligible for

Online Executive Certificate

Rethink your marketing strategy through the lens of digital

In a world of increased digitization, artificial intelligence (AI), and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of this disruption? How do you seize the opportunities arising from digital technologies to redefine your strategy and change the competitive game?

IMD’s Marketing Strategy in the Digital Age program invites you to view marketing strategy and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the overall customer experience (CX). You will reflect on how customer centricity applies to your own context, and learn how to gain customer insights, develop a content strategy, and engage with your target audience. You will discover how to hypersegment, hypertarget, and apply AI to personalize and optimize key marketing activities.

At the end of the program, you will be equipped with the insights and skills to generate a robust marketing strategy that enables you to leapfrog competitors and redefine customer value.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.

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Redefine customer value

Explore diverse pathways to rethink customer value by using digital to build products and partnerships, reshape the CX, and transform market access.

Comprehend customer centricity

Grasp the fundamentals of customer centricity in the context of digital and AI.

Gain insights, drive engagement, and apply AI

Become familiar with outside-in and inside-out marketing activities to gain customer insights, and build strong customer connections. Examine best practices of AI in marketing.

Craft your digital marketing strategy

Develop a strategic marketing plan tailored to your business, leveraging cutting-edge tools and techniques to stay ahead in today’s competitive landscape.

Discover the learning journey

You and your class

You are a functional leader, senior sales and marketing executive, commercial manager, or an entrepreneur seeking to understand how marketing is being reshaped in the digital world and how to leverage digital technologies, including artificial intelligence, to innovate and leapfrog competitors.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience. Read more about the admission criteria.

2023 class profile (average data)

13

years of experience

42

average age

15

nationalities

8

industries

Assess your profile

What is the best online program for you?

Choosing an executive program is an important decision and we’re here to guide you every step of the way. Check our FAQ section for quick answers or schedule a call with a Program Advisor for personalized help.

Book your time 📆

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Information Session

Join us on 17 December 2024

Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 09:00 (CET).

Register now

See all events

Information Session

Join us on 17 December 2024

Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 09:00 (CET).

Register now

See all events

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What our participants say

Oscar Quesada

Marketing Performance Director – Reynolds America BAT, United States

Thought-provoking

Marketing Strategy in the Digital Age puts in your hands thought-provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through digital, enabling new ways of value creation for customers.

Olena Vlasiuk

Marketing & Sales Consultant, Switzerland

Full of insights

Marketing Strategy in the Digital Age is full of insights that globally change your strategic vision and help you to build an effective marketing strategy that will succeed even in the face of fierce competition. The professional feedback throughout the learning experience is also very helpful. I unequivocally recommend this program!

Patric Pop

Creative Brand Strategist, Freelance, Switzerland

I recommend the course

Adding the Marketing Strategy in the Digital Age program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.

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Experience the program

“Inspiring and eye-opening” – hear what participants say about the program

“Digital enables to create value for customers in new and novel ways” – discover the program highlights

How to create value by transforming products – watch a class excerpt

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The IMD difference

Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

Access to thought leadership

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge

Micro-learning focused on improved knowledge retention and actionable insights.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

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Next start & fee

Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.

Dates

28 Apr – 22 Jun 2025

Location

Online

Length

8 weeks

Price

CHF 2,950

Apply

Dates

29 Sep – 23 Nov 2025

Location

Online

Length

8 weeks

Price

CHF 2,950

Apply

See admission information

Earn an IMD Online Executive Certificate

Ready to elevate your career and personal development? IMD’s Online Executive Certificate offers an immersive, fully online experience designed to enhance your expertise and skills in key business areas.

Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to propel your executive career to new heights.

Discover more.

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