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Online program

Business Analytics for Leaders

Master digital analytics to drive innovation

Online program

Business Analytics for Leaders

Master digital analytics to drive innovation

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Location

Online

Length

8 weeks

Fee

CHF 2,950

Next program starts

28 April 2025

Eligible for

Online Executive Certificate

Harness the strategic power of business analytics

Are you a forward-thinking manager or executive eager to develop a solid understanding of the core principles of big data and data analytics, and their direct application in a business context?

In today’s dynamic environment, the ability to anticipate trends, make informed decisions, and propel future success is contingent upon harnessing the power of business analytics.

IMD’s Business Analytics for Leaders program provides you with a strategic overview of various types of big data and data analytics and enables you to uncover how your organization can leverage their potential to drive growth. By exploring both offensive and defensive analytics strategies, you will gain valuable insights into the strategic approach that is best aligned with your business objectives. In addition, you’ll acquire practical tools to assess your organization’s data analytics capabilities, benchmark them against industry standards, and identify areas for improvement.

You’ll also explore the impact of artificial intelligence and machine learning on business analytics and discover how you can leverage these technologies to secure a competitive edge for your organization. As you progress through the program, you’ll develop a digital analytics roadmap tailored to your business.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.

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Build a competitive edge

Gain a robust comprehension of the fundamentals of big data and data analytics and their practical implications. Discover how business analytics can empower organizations to forecast trends, make informed choices, and drive future success.

Dive into diverse sources of data

Explore the various sources of data, both within and outside your organization, to unlock valuable insights. Discover the potential hidden in diverse data streams, enabling you to make data-driven decisions.

Grasp the fundamentals of analytics

Discover the different types of analytics and their compatibility with your needs. Identify the analytics strategies that align with your business goals and enable you to derive meaningful conclusions and impactful outcomes.

Assess your data analytics maturity

Evaluate how advanced your organization is in using data analytics. Identify the strengths and weaknesses of your data analytics capabilities to make improvements and match industry best practices.

Discover the learning journey

You and your class

You are a manager or executive seeking a practical understanding of business analytics, a functional leader eager to leverage them as a catalyst for change, or an entrepreneur keen to develop essential analytical skills.

Benefit from a complimentary profile assessment to see if this is the right program for you.

2023 class profile (average data)

Years of experience

Average age

Nationalities

Industries

Assess your profile

Information Session

Join us on 17 December 2024

Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 09:00 (CET).

See all events

Information Session

Join us on 17 December 2024

Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 09:00 (CET).

See all events

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What our participants say

Business Analytics for Leaders gave me a high-level understanding on how to use business analytics to a strategic advantage. The executive program has a very interesting practical take, with hints, inputs, and tools that I was able to immediately use in my day-to-day work. IMD again provided me with a top-quality learning experience.

Claudio Elia Legal Director, STMicroelectronics International NV, Switzerland

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Drive your big data strategy – Discover the program highlights.

Find creative solutions for handling big data – Learn more from Program Director.

The IMD difference

Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

Access to thought leadership

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge

Micro-learning focused on improved knowledge retention and actionable insights.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

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Next start & fee

Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.

Dates

28 Apr – 22 Jun 2025

Location

Online

Length

8 weeks

Price

CHF 2,950

Apply

Dates

6 Oct – 30 Nov 2025

Location

Online

Length

8 weeks

Price

CHF 2,950

Apply

See admission information

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Learn more

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Learn more

Earn an IMD Online Executive Certificate

Ready to elevate your career and personal development? IMD’s Online Executive Certificate offers an immersive, fully online experience designed to enhance your expertise and skills in key business areas.

Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to propel your executive career to new heights.

Discover more.

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Sprint format

Generative AI Sprint

Harness the power of generative AI for your business

Develop an effective and ethical AI strategy aligned with your business objectives.

On campus

AI Strategy and Implementation

Integrate AI and analytics with your digital strategy for accelerated business impact

Learn about the different types of AI to achieve your strategic objectives. Make confident, data-driven decisions that boost organizational performance. Master the key steps to effective implementation.

Online

Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation

Get ready to lead the implementation of your organization’s digital transformation, equipped with actionable solutions and best practices.