Hollywood: Fast and furious(ly) in sequel mode? (Mini case)
Hollywood is rapidly churning out film sequels – often with great success, as more and more films surpass the magic barrier of $1 billion in worldwide box office receipts. But is this exploitation strategy sustainable?
- This one-page mini case provides a trigger point to discuss exploitation vs exploration strategies.
Media, Motion Pictures and Film
2017 (and preceding years)
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
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Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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Case reference: IMD-2669 ©2025
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