The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Network are sold off, generating important amounts of cash. Shortly thereafter, Marcus Bäcklund leaves Cell and Jan Carlzon steps down as chairman of the board. Almost simultaneously, the share price collapses. The case ends with the challenges Cell faces in a dramatically different business environment.
Cell Network (A): From idea to take-off
Summary
The case describes the evolution of Cell Network from a start-up of 5 people in 1997 to 2'000 employees in 2001. This evolution is divided into thr...
2001 EFMD AWARD WINNER (Entrepreneurship)
Reference
IMD-3-1004
Copyright
©2001
Copyright owner
IMD Copyright
Industry
Finance and Insurance, Financial Services
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Cell Network (B): Managing take-off
Summary
The B case covers the merger with Linné and international expansion. The case discusses the post-merger integration, international expansion and pr...
2001 EFMD AWARD WINNER (Entrepreneurship)
Reference
IMD-3-1005
Copyright
©2001
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Cell Network (C): From take-off to mainstream
Summary
The (C) case wraps the series up. It starts with the conclusion of the Mandator deal and the appointment of Niklas Flyborg as CEO. Parts of Cell Ne...
2001 EFMD AWARD WINNER (Entrepreneurship)
Reference
IMD-3-1006
Copyright
©2001
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications