HomeResearch & Knowledgeback to HomeGeneral Managementback to Research & KnowledgeHey thereback to General ManagementTyre Recycling Solutions: What goes around comes aroundback to Hey there

Case Study

Tyre Recycling Solutions: What goes around comes around

By Salvatore Cantale, Elisa Benito, Olivier Ferrari, Leila Khammari and Hongyu Li

10 pages

December 2022

Order this case study

Reference: IMD-7-2427

Old tires are cumbersome, environmentally unfriendly and materially complex. A cost-effective, sustainable technological solution for dealing with them could contribute significantly to the circular economy and generate major social and economic benefits. The Swiss-based company Tyre Recycling Solutions has developed a breakthrough technology with the potential to provide a solution. This case examines the pillars of the circular economy and the EU’s efforts to support it, presents the tire sector’s multifaceted ecosystem, leads the reader through the complex tire manufacturing process and the tire supply chain, and then discusses TRS’s proposed solution. Students will be asked to respond to the following question: How can TRS’s CEO make the company financially sustainable, so that it can make the tire industry sustainable?

Learning Objective

Understand the basics of the circular economy
Grasp the intricacies of the EU taxonomy
Discuss the various elements that comprise a sustainable business model

Keywords

General Management, Sustainability, Business Model, Circular Economy, Responsible Consumption, Responsible Production, Corporate Governance

Settings

Europe, Switzerland
Tyre Recycling Solutions, Automotive, Tires
2021

Type

Field Research

Available Languages

English

IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Keep reading

Article

AI for sustainability - Industrial Use Case - Cedrik Neike

AI is revolutionising industry by improving efficiency and driving sustainability. Discover how data-driven insights shape a greener future

Artificial Intelligence Sustainability

By Cedrik Neike

in I by IMD

Article

Organization’s Culture - Warning Signs - Axel P. Lehmann - I by I

Axel P. Lehmann, former Chairman of Credit Suisse, on why boards should prioritize building a speak-up culture.

Corporate Governance Board

By Axel Lehmann

in I by IMD

26 February 2025

Case Study

DSS+: Carving out a sustainability consulting leader

Finance Entrepreneurship Sustainability

By Benoit F. Leleux, Giorgio Pignalosa, Larissa Margot Bieler, Mojisola Onabanjo Akinkunmi and Nicolas Campodonico

Article

Are you building a biodiversity strategy? A five-step guide

The need to protect nature is a challenge for all companies. But do you know the potential business benefits of a successful biodiversity strategy? Take this short quiz to test your knowledge of the issue, and read on for a five-step guide to gett...

Sustainability

By Julia Katharina Binder, Adrian Dellecker and Aurélie V. Stamm

in I by IMD Brain Circuits

24 February 2025

Article

CFO’s role - Driving Sustainability

Chanel Global CFO and IMD Executive in Residence Philippe Blondiaux explains how finance leaders can sustain a long-term focus on sustainability while addressing short-term challenges.

Sustainability Finance

By Stéphane J. G. Girod

in I by IMD

24 February 2025

Article

CSRD - CFO - Compliance cost or stabilizing economic force

While some firms may look to exploit regulatory arbitrage in response to the Corporate Sustainability Reporting Directive (CSRD), long-term trends point to regulatory alignment and technology advances making EU sustainability reporting rules a for...

Sustainability

By Salvatore Cantale and Christos Cabolis

in I by IMD

24 February 2025

Case Study

Nestlé Health Science: Building a healthy future towards 2030

The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — on 1 January 2024. She was delighted to hear about her new position but knew there was little time to...

Strategy General Management Global Business

By Niccolò Pisani, Elham Pazirandeh-Micol, Karine Richard, Liudmila Ost and Quentin de Rham

Article

Managing Multiple Role Identities - Family Enterprise

Leaders of family firms are struggling with multiple role identities, and poor board management is putting the future of family enterprises at risk.

Corporate Governance Family Business Operations Organizational Behavior Organizational Culture

By Alfredo De Massis, Cristina Bettinelli, Manisha Singal and John Davis

in I by IMD

Article

Do you know the 5 steps to make money on sustainability?

Leaders, strategists, and decision-makers can play a pivotal role in integrating sustainability into business strategies – and make money in the process. Knut Haanaes, Bryony Jansen van Tuyll, and Øystein D. Fjeldstad outline five steps to make it...

Sustainability

By Knut Bjarne Haanaes, Bryony Jansen van Tuyll and Øystein D. Fjeldstad

in I by IMD Brain Circuits

17 February 2025

Article

How can I leverage AI for smarter sustainability?

AI can enhance sustainability reporting and help you deepen green efforts – but it also has an environmental impact of its own. Julia Binder and José Parra Moyano identify the four ‘hows’ of harnessing AI for enhanced sustainability reporting and ...

Sustainability Artificial Intelligence

By Julia Katharina Binder and Michael R. Wade

in I by IMD Brain Circuits

10 February 2025

DSS+: Carving out a sustainability consulting leader

By Benoit F. Leleux Giorgio Pignalosa Larissa Margot Bieler Mojisola Onabanjo Akinkunmi and Nicolas Campodonico
Case reference: IMD-7-2639 ©2025

Summary

The case examines the entrepreneur-led carve out and buyout of dss+, DuPont’s safety and sustainability consulting division, by Gyrus Capital and dss+ management team. dss+ (formerly “DuPont Sustainable Solutions”) played a pivotal role in high-risk industries such as oil, gas, and chemicals, providing critical consulting services at a time when global regulatory pressure on operational safety and sustainability was intensifying. Gyrus Capital, a mid-market private equity specialist, came together with the management team to engineer the buyout, based on the firm’s strong and predictable revenue streams, long-term client relationships and specialized expertise in safety and sustainability consulting. What emerged out of the 2019 transaction was an independent sustainability consulting powerhouse with over 1,500 consultants around the world. By 2024, dss+ was still expanding rapidly in terms of staff and domains of expertise, not to mention geography, and had to respond to quickly evolving external and internal demands, with clients increasingly expected to be served globally on a full range of sustainability-related services. With a strong sense of purpose (saving lives and creating a sustainable future), a potent pitch line (Protect. Transform. Sustain), over 750 clients on 1,800 projects across 41 countries, a global team of 1,500 people and plenty of organic growth across 7 core industries, the company was clearly heading for the stars. Yet, new questions loomed: Was it time to start managing that wild growth, deepening competitive advantages and building functional moats? How would dss+ remain competitive? Was it time to put a few new initiatives on high octane fuel: Leadership? Digital transformation? Global growth? Some totally new ideas?

Reference IMD-7-2639

Organization dss+, Gyrus Capital, Inflexion

Industry Services, Environmental Services;Healthcare, Health and Medical Services;Services, Public Safety;Business Management Services, Consultancy

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Finance

Entrepreneurship

Sustainability

Browse all topics

Nestlé Health Science: Building a healthy future towards 2030

By Niccolò Pisani Elham Pazirandeh-Micol Karine Richard Liudmila Ost and Quentin de Rham
Case reference: IMD-7-2636 ©2025

Summary

Reference IMD-7-2636

Organization Nestlé Health Science

Industry Healthcare, Health and Medical Services;Healthcare, Pharmaceuticals

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Strategy

General Management

Global Business

Browse all topics

Managing Multiple Role Identities - Family Enterprise

By Alfredo De Massis Cristina Bettinelli Manisha Singal and John Davis
in I by IMD

Summary

Leaders of family firms are struggling with multiple role identities, and poor board management is putting the future of family enterprises at risk.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Corporate Governance

Family Business

Operations

Organizational Behavior

Organizational Culture

Browse all topics

How can I leverage AI for smarter sustainability?

By Julia Katharina Binder and Michael R. Wade
in I by IMD Brain Circuits 10 February 2025

Summary

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Sustainability

Artificial Intelligence

Browse all topics