Bring entrepreneurial thinking into the workplace
In the face of an increasingly uncertain future, organizations are challenged to adapt swiftly to continuous change. While this environment can pose difficulties, it also reveals new business opportunities that savvy entrepreneurs have capitalized on to disrupt industries. More and more, established organizations are recognizing the need for a more agile and entrepreneurial in-house approach to continue to thrive.
IMD’s Lean Intrapreneurship program is designed to foster entrepreneurial thinking and action among employees. It enables organizations to maintain a competitive edge, boost their agility, and fuel their innovation potential. Participants in the program gain a comprehensive understanding of the powerful forces shaping their industry and learn to identify and seize new growth areas.
Designed for both pre-existing and cross-departmental teams, this program focuses on developing concrete projects from ideation to market testing and validation. This process culminates in a robust business plan, ready to be presented to the executive committee. Throughout the journey, teams receive in-depth coaching from experts, ensuring that every step of the way leads to maximum impact and tangible change.
Your online learning journey
Over this three-phase program, with intensive hands-on coaching support from experts, teams will build prototypes and test them on the market.
- Understand the various disruptive forces organizations are exposed to.
- Explore how organizations can react to them.
- Discover sources of good business opportunities.
- Recognize and evaluate business ideas.
- Learn how to select winning ideas and apply the proper criteria.
- Go through the different steps of product development, data collection, resources, and capabilities.
- Learn how to define a suitable target customer segment for your product/service.
- Position your product/service in a market environment.
- Design your first value proposition.
- Familiarize yourself with the business model canvas.
- Start working on a concrete business model for your innovation project.
- Align your activities by illustrating potential trade-offs.
- Learn the basics of Lean Intrapreneurship.
- Be introduced to the minimum viable product.
- Build a prototype of your innovation.
- Explore the resources that are necessary to create value for the customer.
- Understand the assets your company needs to sustain and support the business from a human, financial, and social standpoint.
- Learn what is a pitch and how to structure it.
- Discover the essential Dos and Don’ts of pitching.
- Discover the art of storytelling.
- Receive some guidance to debrief and reflect on what you have learned and what you can do moving forward.
- Learn what you can do differently as you go back into your job.
Coaching
Each team will have a dedicated learning coach, ensuring that they receive a highly individualized learning experience.
Their designated learning coach accompanies them throughout their 10-week online journey. They provide support and feedback as teams apply their learning to the workplace, where it has an immediate impact.
Their input helps teams to translate their learning for their particular organization. By spreading this feedback regularly throughout the program, teams successfully embed their ongoing learning directly into their daily work.
Their learning coach interacts with them via video, in writing, and over the phone. You have calls, spread across the 10 weeks, at intervals that consolidate their learning.
Your learning coach helps you
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 10 weeks (4-6 hours per week).
FOR TEAMS ONLY
This program is designed for a minimum of two teams from the participating company. The fee of CHF 18,000 covers one team of up to five participants.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.
Join as a team
This program is designed for teams only. We will work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to request a team offer.
