Author

Michael R. Wade

Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Latest publications

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Sustainability trends businesses must watch in 2026

December 29, 2025 • by Frédéric Dalsace, Goutam Challagalla, Julia Binder, Florian Hoos , Sara Ratti, Adrian Dellecker, Howard H. Yu, Michael R. Wade, Vanina Farber, Karl Schmedders in Energy • 12 min read

In 2026, sustainability moves from lofty ambition to hard-nosed execution, driving resilience, competitiveness, and real business value. From circularity to AI-enabled energy systems and sustainable product design, IMD experts see action taking...

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Generative Engine Optimization (GEO): The $80 billion shift that every executive should understand

November 21, 2025 • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read

As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....

The 4 strategic personas of GenAI – which one are you? 

August 26, 2025 • by Konstantinos Trantopoulos , Yash Raj Shrestha, Amit M. Joshi, Michael R. Wade, Jingqi Liu in AI • 3 min read

Generative AI (GenAI) promises massive transformation, but only if strategy and execution align. After studying 100 GenAI implementations across sectors, we’ve found that most firms fall into four GenAI personas. Each reflects...

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