Case Study

Eco Tasar Silk Private Limited: Moving beyond business

17 pages
November 2019
Reference: IMD-7-2131

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Learning Objective
  • How to reconcile marketing and financial objectives with social responsibility.
Social Responsibility, Corporate Values
Asia, India
Eco Tasar, Manufacturing, Textile
Field Research
© 2019
Available Languages
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Teaching note
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