The second case in this two-part series describes the roll-out of TNT’s partnership with the World Food Program. Participants are asked to evaluate the effectiveness of the program and the way that it has been created. Furthermore, they are challenged to discuss the role of corporate citizenship as an integral part of a company’s strategy.
Keywords
Corporate Social Responsibility, Culture Change, Corporate Philanthropy, Non-Governmental Organization Partnership, Courier Services, Corporate Sustainability Management
Settings
World/global
2002-2005
Available Languages
English
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