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Case Study

Yinscape and Yangsearch

By Maury A. Peiperl

2 pages

October 2010

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Reference: IMD-3-2114

Yinscape attempted a friendly takeover last summer, but it was fended off by Yangsearch’s board. The eventual takeover has taken a lot of effort and has been under intense scrutiny, partly by regulators but mostly by financial and industry analysts, the majority of whom have yet to decide whether this deal is a good thing or not. Their main concern is that putting together two “number twos” does not necessarily create a winner, particularly given the many differences between the two firms.

Learning Objective

To place students in the position of leading a merger of very different, rival companies. To apply principles of change leadership and integration.

Keywords

Merger, Change, Cross-border Integration, Simulation, Online Search, General Management, Strategy

Settings

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Type

Field Research

Available Languages

English

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