The (B) case is the second of a three-part series on the L 2.5 billion takeover of Rowntree by Nestle in 1988. Nestle has launched a hostile bid for Rowntree; this case ends at a ‘breaking point’ in the process, and places us in the middle of a critical negotiation session of the most senior executives of the two companies. The case is written from Nestle’s point of view, and raises questions regarding the takeover price and the potential post-acquisition integration and organization structure.
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