Case Study

Matternet–Swiss Post: Drone-based healthcare delivery (A)

10 pages
September 2020
Reference: IMD-7-2157

Startup Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor’s increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019

Learning Objective
  • Case A is to introduce a number of innovation tools and approaches to participants. More specifically, it describes how a large established companies can embrace various “start-up” methodologies in their quest to disrupt their corresponding sectors ahead of time.
Drone, Disruptive Innovation, Logistics Services, Business Model, Service Delivery, Investor Relations, Medical Services, Start-up
Poste Suisse, Matternet, Logistics and Supply Chain, Transportation, Logistics and Supply Chain, Shipping
Field Research
© 2020
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics