Marine Stewardship Council (B): Departing in unchartered waters
This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a “best practice example” for co-operation between environmental groups and corporations.
The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry.
Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.
1998
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
- The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
- The Marine Stewardship Council (B): Departing in unchartered waters
- Transforming the global fishing industry: The marine Stewardship Council at full sail?
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-2-0083 ©2006
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