Case Study

Marine Stewardship Council (B): Departing in unchartered waters

13 pages
February 2000
Reference: IMD-2-0081

This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a “best practice example” for co-operation between environmental groups and corporations.

The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry. 

Learning Objective

Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.

Stakeholder Management, Cooperation, Conflict Management, Fishery, Corporate Sustainability Management
Field Research
© 2000
Available Languages
Related material
Teaching note, Video
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