Hollywood: Fast and furious(ly) in sequel mode? (Mini case)

By Knut Bjarne Haanaes and Michael Sorell

1 pages

July 2017

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Reference: IMD-7-1919

Hollywood is rapidly churning out film sequels – often with great success, as more and more films surpass the magic barrier of $1 billion in worldwide box office receipts. But is this exploitation strategy sustainable?

Learning Objective

This one-page mini case provides a trigger point to discuss exploitation vs exploration strategies.

Keywords

Exploration vs. Exploitation

Settings

World/global, United States of America
Media, Motion Pictures and Film
2017 (and preceding years)

Type

Published Sources

Available Languages

English

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