When CHINT’s home market was threatened by both domestic players and MNCs, the company responded by going global. The company started with contract manufacturing, and then exported branded products to foreign dealers. It also joined international engineering contractors as bidding partners for energy projects in international markets. Moving forward, the company was pondering what would be the best way to expand globally.
Learning Objective
How should Chinese companies like CHINT expand globally?
Keywords
Moving Up the Value Chain, Good-enough Market, Low Cost Competition, Strategy, General Management
Available Languages
English
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