CATL: Global battery supremacy
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zeng Yuqun, traveled to the US and acquired a patent for a lithium-ion polymer (LiPo) battery from Bell Laboratories. Then, through a series of technological breakthroughs that came one after the other, CATL became the supplier of Apple, BMW, Mercedes-Benz and Tesla. On 29 July 2021, CATL unveiled its first generation of sodium-ion batteries, an important pivot away from lithium-based batteries. In addition to sodium-ion batteries, for many years CATL has been deeply involved in researching and developing solid-state batteries, which are deemed to be the most promising technology to improve energy density significantly. Through continuous technology innovation, CATL enjoyed a market value of roughly $203 billion by July 2021. This, according to The Economist, was greater than the combined value of lg Chem, Panasonic and BYD the world’s second-, third- and fourth-largest battery producers.
- In a field where technology is king, the primary success factor must be continuous technological innovation and breakthroughs
- Win over your benchmark customer first
- Government support is essential for technology innovation
1999-2021
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email info@thecasecentre.org
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email custserv@hbsp.harvard.edu
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email ng_nicole@nucha.ac.jp
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- CATL: Global battery supremacy
- Gojek: Merging with Tokopedia to create a super platform
- Pop Mart: LEGO or Disney?
- SEA: A $140 billion hidden Alibaba?
- CATL: Global battery supremacy
- Gojek: Merging with Tokopedia to create a super platform
- Pop Mart: LEGO or Disney?
- SEA: A $140 billion hidden Alibaba?
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Assortment optimization presents a complex challenge for retailers, as it depends on numerous decision factors. Changes in assortment can result in demand redistribution with multi-layered consequences. This complexity is even more pronounced for ...
Understanding conflict in family businesses is a complex but essential study area for practitioners and academics. To enhance theoretical precision and provide practical insights, this article presents a comprehensive framework of family business ...
We systematically review business research concerning the planetary boundaries framework: A natural science framework that identifies nine Earth system boundaries that govern the safe operating space for humanity. Ten years after the introduction ...
The rapid advancement of generative artificial intelligence (GenAI) is unprecedented. Looking ahead at the job markets of 2030 and beyond, we can forecast the types of jobs and skills that may get automated. Alternatively, we can also see which ne...
Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous keros...
This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company's collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case A outlines the establishment and g...
in European Journal of Operational Research August 2025, vol. 324, no. 3, pp. 799-813, https://doi.org/10.1016/j.ejor.2025.01.035
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Family Business Strategy June 2025, vol. 16, no. 2, 100660, https://doi.org/10.1016/j.jfbs.2025.100660
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Management Studies June 2025, vol. 62, no.4, pp. 1811-1846, https://doi.org/10.1111/joms.13150
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 15 May 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications