The B-case highlights some of the changes Hayward had implemented since becoming CEO in 2007. After Hayward announced that BP’s top strategic priorities for 2010 were ongoing cost cutting, production growth and alternative energy, the Deepwater Horizon drilling rig exploded in the Gulf of Mexico in April 2010, triggering the largest oil spill in history. As the crisis unfolded, BP and Hayward made a number of missteps that angered the residents of the Gulf, environmental groups and politicians, including President Obama.
Learning Objective
Communicating during a crisis, preparing a crisis message strategy.
Keywords
Strategy, Leadership, Crisis Management, General Management
Settings
BP, Materials, Oil and Gas, Energy
2007-2010
Available Languages
English
Related material
Teaching note
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