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Book

Strategy is Digital

How companies can use big data in the value chain

By Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino and Pablo Caballero

144 pages

Hardcover

Overview

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Overview

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This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data.

It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data.

The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

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Hardcover

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

Springer

ISBN

9783319311319

Keep reading

Article

Hacking Digital 3: How to develop digital skills within your organization

Learning new digital tools, technologies, and business models presents both short-term and longer-term challenges. Here’s a quick guide to the essentials of getting your people up to speed and beyond.

Digital Technology Management

By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser

in I by IMD

Article

Chief Digital Officer - How to design the role for success

The average Chief Digital Officer tenure is short. Learn how to design the CDO role for success by aligning priorities, governance, and leadership from the start.

Digital

By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser

in I by IMD

Case Study

The power of brand-led differentiation: What Vanzetti Engineering learned from luxury brands (B) (Video case)

Luxury Marketing Strategy

By Stéphane J. G. Girod and Martin Králik

Podcast

What if Europe’s biggest risk isn’t war – but running out of power?

In this edition of Leaders Unplugged, IMD President David Bach and Vestas CEO Henrik Andersen discuss Europe’s energy risks and bold leadership.

Leadership Strategy Sustainability Technology Management

By David Bach and Felix Zeltner

in I by IMD

Article

Creating value in today’s economy: lessons from the best for private equity

PE firms are waking up to the fact that all the financial engineering in the world can’t substitute for non-working leadership. Check whether you are investing sufficiently in leadership scalability, and consult the tips on PE’s new value-creation...

Inside the Transition: The outlook for COP 30 and the road ahead

Join Knut Haanaes and Julia Binder with climate negotiator Paul Watkinson as they unpack global challenges and progress in the clean energy transition.

Change Management Disruption Innovation

By Julia Binder and Knut Haanaes

in I by IMD

Article

The Future of Supply Chain

This guide examines the industry priorities and outlines five strategic areas of focus for supply chain transformation in 2025 and beyond.

Strategy Supply Chain

in I by IMD

Case Study

Alpiq: Co-creating the future

Leadership Organizational Culture Coaching Change Management

By Susan Goldsworthy and Nancy Lane

Case Study

The power of brand-led differentiation: What Vanzetti Engineering learned from luxury brands (A)

Luxury Marketing Strategy

By Stéphane J. G. Girod and Martin Králik

Article

What can we learn from Xiaomi’s monumental EV rise

Xiaomi’s rapid EV rise shows how future readiness and agility are reshaping the auto industry – a challenge traditional automakers can’t ignore.

Strategy

By Mark J. Greeven

in I by IMD

Hacking Digital 3: How to develop digital skills within your organization

By Michael R. Wade Didier Bonnet Tomoko Yokoi and Nikolaus Obwegeser
in I by IMD

Summary

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Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Digital

Technology Management

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The power of brand-led differentiation: What Vanzetti Engineering learned from luxury brands (B) (Video case)

By Stéphane J. G. Girod and Martin Králik
Case reference: IMD-2696 ©2025

Summary

This case series explores what companies can learn from luxury brands without becoming luxury brands themselves. The video B case features interviews with three Vanzetti Engineering executives: the marketing director, the CEO and owner and the chief commercial officer. With the shrinking of the automobile industry, the company has had to reposition itself in other industrial sectors where it is significantly smaller than the customers. Vanzetti Engineering embraced some of the codes of luxury branding according to what suited it and ignored others. The company discovered that although it was focused mostly on creating functional value, it had to dwell much more on emotional and societal value creation. The process of brand elevation required a complete cultural transformation, and one of the lessons from the case is that a brand is not a slogan but a way of being and of delivering value.

Reference IMD-2696

Organization Vanzetti Engineering

Industry Construction and Engineering;Manufacturing

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Luxury

Marketing

Strategy

Browse all topics

What if Europe’s biggest risk isn’t war – but running out of power?

By David Bach and Felix Zeltner
in I by IMD

Summary

In this edition of Leaders Unplugged, IMD President David Bach and Vestas CEO Henrik Andersen discuss Europe’s energy risks and bold leadership.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Leadership

Strategy

Sustainability

Technology Management

Browse all topics

Inside the Transition: The outlook for COP 30 and the road ahead

By Julia Binder and Knut Haanaes
in I by IMD

Summary

Join Knut Haanaes and Julia Binder with climate negotiator Paul Watkinson as they unpack global challenges and progress in the clean energy transition.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Change Management

Disruption

Innovation

Browse all topics

Alpiq: Co-creating the future

By Susan Goldsworthy and Nancy Lane
Case reference: IMD-2671 ©2025

Summary

When Antje Kanngiesser became CEO of Swiss energy company ALPIQ, she inherited a traditional culture, weary from restructuring and leadership churn. Partnering with IMD Professor Susan Goldsworthy, she launched a Secure Base Leadership program to unite leaders and co-create the future. The results were positive: Alumni became Coaching Ambassadors, SBL was embedded into processes, and executives were trained as coaches. Via a five-day program that became a company-wide movement, ALPIQ transformed culture by making leadership personal, shared and lived daily.

Reference IMD-2671

Organization Alpiq

Industry Energy

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Leadership

Organizational Culture

Coaching

Change Management

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The power of brand-led differentiation: What Vanzetti Engineering learned from luxury brands (A)

By Stéphane J. G. Girod and Martin Králik
Case reference: IMD-2688 ©2025

Summary

Survey after survey shows that executives think their business is in danger of being commoditized. This means their company is not able to differentiate sufficiently to command higher market prices and profits. Luxury brands, by contrast, are the opposite of commodity. Their whole approach to branding is based on desirability. This case series explores what companies can learn from luxury brands without becoming luxury brands themselves. The written A case gives a short background on Vanzetti Engineering, which is facing intensifying competition in an evolving marketplace, and launches the first question for discussion.

Reference IMD-2688

Organization Vanzetti Engineering

Industry Construction and Engineering;Manufacturing

Available Languages English

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Luxury

Marketing

Strategy

Browse all topics