Ready?
What do Indian tractors and iconic America ice-cream companies have in common? Why are leaders of Unilever, Nestlé, and many other global companies redefining their futures? Why does this matter to you?
The world is shifting and it’s fast and furious. The world is more connected every day. Global challenges are multiplying – and the institutions that we expect to take care of these issues can’t do it alone. Are you – and your organization – ready for this world? If not, you had better get ready – if you don’t rethink your business, someone else will.
From interviews with 156 CEOs and senior leaders of organizations from around the world and our work with top teams of leading companies, this book offers insights and practical tools for leaders preparing their businesses, and themselves, for the future. The focus is what actions can be taken today to prepare – including how to bridge the gap between delivering today and succeeding in the future.
Research Information & Knowledge Hub for additional information on IMD publications

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Boost performance by embracing learning instead of directing. Use this checklist to assess your approach and discover how asking questions strengthens leadership.

LGBTQ+ corporate inclusion faces backlash in 2025 as companies roll back DE&I policies. Business leaders share strategies for maintaining inclusive workplaces, authentic leadership, and effective allyship programs despite political pressures and r...

Comedian and conductor Rainer Hersch provides lessons from the orchestra pit. Wwhat conductors can teach business leaders about teamwork, communication, and performance.

Today’s workforce often includes a mix of permanent employees, freelancers, and outside contractors – but even organizations with mostly external workforces or highly autonomous workforces need proximity to succeed over the long term. Here are fou...

Few things are scarier than being at the front of the room and losing your audience. Consult the checklist of questions below to understand why people are reacting negatively to what you are saying and use the ‘Diamond of Dissent’ to win them back...

Why do the loudest leaders get the spotlight? Historian Martin Gutmann joins IMD’s Howard Yu to debunk the “hero” myth.

Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...

To thrive in a fragmented world, business leaders must stop being passive spectators and start actively shaping geopolitics, urges IMD’s Arturo Bris

This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-...

As governments lock horns in our increasingly multipolar world, long-held assumptions are being upended. Forward-looking executives realize the next phase of globalization necessitates novel approaches.
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications