BAT (A): A “textbook” talent management strategy fails to deliver

By Preston C. Bottger and David DeLong

4 pages

December 2010

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Reference: IMD-4-0314

This case explores the processes for talent management in a very interesting company: a tobacco company. It traces the process of “learning by doing” as company executives take on the challenges of talent development in an unusual industry.

Learning Objective

To see how talent management is organized in a successful, dynamic company.

Keywords

Talent Management, Tobacco

Settings

2005-2008

Type

Field Research

Available Languages

English

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