This case is best used as part of a three case series designed to explore the implications of the emergence of hard discounters in the retail channel. The series explores the relation between hard discounters and traditional retailers on the one hand and manufacturers and hard discounters on the other hand. Featured firms include ALDI, Tesco (IMD-5-0737) and Nestlé (IMD-5-0738). This case explores the business model of a hard discounter, namely ALDI.
Learning Objective
The case series is designed to explore the implications of the emergence of a low cost retailer for other retailers as well as manufacturers.
Keywords
Retail, Channel Relationship, Pricing, Competition, Branding, Food
Available Languages
English
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