
Charting the Future
This report by IMD in collaboration with digitalswitzerland and EPFL sets out the findings of a proprietary survey on exposure, adoption, and attitudes towards usage and regulation of Artificial Intelligence (AI) and generative AI (GenAI) in Switzerland in 2024. It also shares the expert insights of our co-authors and leaders from business, academia, and the public sector captured at two dedicated workshops on disruptive technologies, including GenAI, in October and November 2023.
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A new frontier of business value lies at the intersection of artificial intelligence and sustainability, where innovation meets impact and leadership must adapt. This article outlines five strategic pillars for effective collaboration between Chie...
The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of ...
The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiati...
Les études de cas de HBR sont basées sur des problèmes vécus par des dirigeants d’entreprise et proposent des solutions d’experts. Celle-ci est tirée de l’étude de cas de l’Insead « Stress and the City (A&B) : Antonio Horta-Osorio, CEO of Lloyds B...
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Case reference: IMD-2681 ©2025
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in I by IMD Brain Circuits 8 July 2025
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in I by IMD
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in I by IMD
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Research Information & Knowledge Hub for additional information on IMD publications