Case Study

Preparing for the Google IPO: A revolution in the making?

29 pages
August 2004
Reference: IMD-1-0216

In April 2004, Google announced that it was launching its long awaited IPO. The case looks at the unconventional auction format of the IPO of the world’s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.

Keywords
Initial Public Offering
Settings
United States of America
Summer 2004
Type
Published Sources
Copyright
© 2004
Available Languages
English, Spanish
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