Preparing for the Google IPO: A revolution in the making?
In April 2004, Google announced that it was launching its long awaited IPO. The case looks at the unconventional auction format of the IPO of the world’s most popular search engine, the role of investment banks in the IPO process, and the implications for corporate governance and stock valuation of a dual-class share structure.
Summer 2004
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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