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Case Study

Big beer: InBev vs. Anheuser-Busch

By Nuno Fernandes and Patricia Santos

26 pages

April 2010

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Reference: IMD-1-0291

This merger case puts face to face a team of negotiators representing InBev and another representing Anheuser Busch (AB). These teams have to negotiate on a potential acquisition of AB. Therefore, this case is much broader than just an exercise in valuation or finance.

Learning Objective

This case will challenge participants on negotiation techniques, strategic analysis, working with a team, working “against” a team, present a deal in public and many other things.

Keywords

Mergers and Acquisitions, Valuation, Beer, Distribution, Finance

Settings

World/global
Anheuser-Busch InBev, Manufacturing, Brewing, Consumer Goods, Beer
2008

Type

Field Research

Available Languages

English

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Teaching note

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