There is a great deal of hype these days about ‘digital transformation’ – the term is often used but rarely defined. And although it can be summarized simply as ‘organizational change through the use of digital technologies and business models to improve performance’ – Digital Business Transformation is far more than this – it generally implies a holistic reimagining of the entire enterprise to focus on the value delivered to customers.
Meanwhile, new digital competitors and start-ups focus on precisely that: the value delivered to the customer – be it cost value, experience value or platform value, and increasingly in combination. In such circumstances, tweaking an existing value chain is unlikely to be enough. To win in the Digital Vortex, companies must be dynamic enough to understand the risks disruptors pose to their business and bold enough to be able to grasp the requirement for their own digital transformation.
