This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?
Learning Objective
Basis for discussion on “business and society.” Do companies need to worry about their position in society, and are there different rules for disruptors?
Keywords
Sustainability, Society, Disruption, Ethics, Discrimination, Work Environment
Settings
World/global, United States of America
Uber, Logistics and Supply Chain, Logistics and Supply Chain, Transportation
2017
Available Languages
English
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
