Case Study

Nestlé Ecuador (A): Managing through a crisis

3 pages
May 2014
Reference: IMD-7-1584

The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling profits, low employee morale, falling market share, and a demoralized management team. The previous chief executive had responded to these challenges by simultaneously investing in new and innovative products, and rigorously cutting costs. The new executive spends some time listening to the employees and, at the end of the case, must decide what to do, and convince his management team to follow him.

Learning Objective

Crisis management, strategic analysis, problem identification.

Crisis Management, Complexity Management, Simplicity
South America, Ecuador
Nestlé, Consumer Goods, Food and Beverage
Field Research
© 2014
Available Languages
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