Nestlé Ecuador (A): Managing through a crisis
The (A) case describes a classic crisis situation. A new executive is brought in to lead a company in big trouble. It is suffering from falling profits, low employee morale, falling market share, and a demoralized management team. The previous chief executive had responded to these challenges by simultaneously investing in new and innovative products, and rigorously cutting costs. The new executive spends some time listening to the employees and, at the end of the case, must decide what to do, and convince his management team to follow him.
Crisis management, strategic analysis, problem identification.
Nestlé, Consumer Goods, Food and Beverage
2012/2013
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications
- Nestlé Ecuador (A): Managing through a crisis
- Nestlé Ecuador (B): Finding a simple answer
- Nestlé Ecuador (A): Managing through a crisis
- Nestlé Ecuador (B): Finding a simple answer
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
The costs of the Swiss healthcare system are rapidly approaching the 100 billion franc mark per year. On November 24, Switzerland approved the reform of the uniform financing of healthcare (EFAS), with potential savings of 440 million francs per y...
On 15 April 2019, the Notre-Dame Cathedral in Paris faced a devastating fire. The Brigade des Sapeurs-Pompiers de Paris (BSPP) mobilized quickly, showcasing strategies in team dynamics, crisis management and coordination under pressure. The case p...
As businesses navigate market disruptions, technological innovations and an increasingly turbulent world, leaders will frequently find themselves taking control of a team in the aftermath of a crisis. Inheriting such a challenging environment ofte...
In 1983, Korean Air Lines Flight KE007, a Boeing 747, suffered a tragic fate that claimed the lives of all 269 passengers and crew. Against the backdrop of Cold War tensions, the aircraft experienced an autopilot failure and veered significantly o...

Venezuela is engulfed in a political and economic crisis, which has forced over 6 million people – some 20% of the population – to flee the country since 2015. The mass exodus began when Venezuela’s economy collapsed, giving rise to rampant inflat...

Past the blanket of gossip, the recent news of Chiara Ferragni and Fedez's marriage crisis sheds light on how negative events involving celebrities can affect various economic aspects. In the present case, one of the couple's main assets is the fa...
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Magazine March 2025, no. 17, pp. 18-19
Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD Brain Circuits 7 March 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 137-150 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
IMD Center for Social Innovation Report, September 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in The Conversation 11 March 2024
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications