Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a “Four- Screen” strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.
Learning Objective
- The case focuses on the situation facing a new leader, stepping into the shoes of his long-time, highly successful predecessor.
- The context of the industry is changing, so he cannot assume that previous successes and formulas will work
Keywords
Strategy, Turnaround, Strategy Execution, Technology
Settings
World/global
Logitech, Consumer Goods, Consumer Electronics, Manufacturing, Technology, Information Technology, Computer Software, Manufacturing, Computer Hardware
2008-2011
Available Languages
English
Related material
Teaching note
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