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Case Study
YCH Group: How to remain an innovative family business across generations

YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who rem…

Family Business Innovation
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659, © 2025
YCH Group: How to remain an innovative family business across generations
By Marleen Dieleman and Sophia Xuefei Qiu
Case reference: IMD-2659 ©2025
Summary
YCH Group, a pioneering family-owned logistics company in Asia evolved from a small transport business into a regional leader in supply chain solutions focused on e-commerce, the Internet of Things (IoT) and robotics. This remarkable transformation was thanks to executive chairman Dr Robert Yap, a visionary who was fond of disruption and who remained at the forefront of innovations in the industry. As Dr Yap contemplated the future of YCH, he wondered how his focus on innovation might endure. His son, Ryan Yap, represented a new generation with different ideas about how to protect the company’s core. The case asks participants to rethink legacy as not merely a fixed heritage of traditions passed down but one of continual change and entrepreneurship. It also invites learners to evaluate and discuss how YCH should prepare for a new era of success.
Reference IMD-2659
Copyright ©2025
Copyright owner IMD Copyright
Organization YCH Group
Industry Logistics and Supply Chain
Available Languages English
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Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Sea2see: Seastainable vision

BARCELONA, JANUARY 2023. What started in 2016 as a humble entrepreneurial attempt to contribute to a more sustainable future had turned into a solid eyewear brand present in major Western markets. François van den Abeele was even more excited by the rapid development of the Sea2see Foundation, which he set up in Ghana. But success brought its ow…

Entrepreneurship Family Business General Management Global Business Marketing Sustainability
By Benoit F. Leleux and Thomas Brochier
Case reference: IMD-7-2564, © 2024
Sea2see: Seastainable vision
By Benoit F. Leleux and Thomas Brochier
Case reference: IMD-7-2564 ©2024
Summary
BARCELONA, JANUARY 2023. What started in 2016 as a humble entrepreneurial attempt to contribute to a more sustainable future had turned into a solid eyewear brand present in major Western markets. François van den Abeele was even more excited by the rapid development of the Sea2see Foundation, which he set up in Ghana. But success brought its own new questions and issues. From the start, he had relied on the superb craftmanship and dedication of an Italian frame manufacturer. Over time that relationship had turned into a mutual dependency: He was now one of its major clients but, reciprocally, had developed a key supplier risk. What if something happened to that relationship? Should he develop a broader set of suppliers and, if so, how could that be done without antagonizing a great working relationship? Recycling very much set the stage for the brand’s sustainability claims, but it also took massive amounts of time to manage. As other companies started to develop their own fishing net recycling supply chains, did it still make sense to invest so much time in the upstream phase or should he pour his energy into his beloved brand? Finally, maybe it was also time to revisit the growth/profitability dilemma and open up the capital to increase the speed of growth, all for the benefit of the environment as impact fed on scale.
Reference IMD-7-2564
Copyright ©2024
Copyright owner IMD Copyright
Organization Sea2see
Industry Consumer Goods, Optical Products
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
The VELUX Group: The path to lifetime carbon neutrality

The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Mod…

Sustainability Family Business Strategy
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367, © 2022
The VELUX Group: The path to lifetime carbon neutrality
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367 ©2022
Summary
The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Model Company Objective (MCO),” a charter for how the business should be run. The case illustrates how the MCO set the company on a course toward sustainable operations, allowing it to spearhead such efforts in an industry often reluctant to engage with the topic.
Reference IMD-7-2367
Copyright ©2022
Copyright owner IMD Copyright
Organization VELUX
Industry Manufacturing
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications