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Book

Leap

How to thrive in a world where everything can be copied

By Howard H. Yu

269 pages

Hardcover

Overview

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Overview

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In today’s competitive environment where latecomers can replicate almost any product or service for less, and where expert intuition and market intelligence have been overtaken by machine algorithms, companies can no longer just be very good at what they do. They need to leap to new knowledge disciplines. The best leap repeatedly. And it’s the combination of two skills–mastery of the old and the new–that empowers them with the best competitive advantage.

To discover how some companies not only survive but thrive for centuries, strategy expert Howard Yu identifies key trends from business history, skillfully extracting timeless lessons and applying them to today. He illustrates how managers can look to leverage technological shifts, increasingly ubiquitous connectivity, smart machines, and managerial creativity–in order to leap forward. Ultimately, Leap is a playbook for the future that shows how pioneering players can thrive by rethinking their businesses, their relationships with customers, and the very reasons they exist.

Jørgen Vig Knudstorp

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Research Information & Knowledge Hub for additional information on IMD publications

This book is part of a series

Changing strategies when you are late to the game
How to know if your industry is about to be disrupted
Leap: How to thrive in a world where everything can be copied
Questions your company should be asking to be future-ready
Ready for the next landscape shift? Gauge your company’s agility now
The four principles to survive disruption and flourish in a changing world

FT business books of the month (June 2018)

Strategy+Business Best Business Books 2018: Strategy

Axiom Business Book Awards 2019: Gold Medal (Business Intelligence/Innovation)

This book is part of a series

Changing strategies when you are late to the game
How to know if your industry is about to be disrupted
Leap: How to thrive in a world where everything can be copied
Questions your company should be asking to be future-ready
Ready for the next landscape shift? Gauge your company’s agility now
The four principles to survive disruption and flourish in a changing world

Hardcover

eBook

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

PublicAffairs

ISBN

9781610398817

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The price of innovation: Will Medacta compromise its DNA by embracing robotics?

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Case reference: IMD-2663 ©2025

Summary

Medacta Group SA is a rising star in the orthopedics market, achieving global success through innovative products and techniques, with a particular emphasis on minimally invasive techniques that bring meaningful value to its patients. With its approaches such as Anterior Minimally Invasive Surgery (AMIS) for hip replacement and Kinematic Alignment for knees, Medacta offers high-quality techniques, supporting tools and cutting-edge implants. It also offers personalized surgeon education through the Medacta Orthopedic Research and Education (M.O.R.E.) Institute. Medacta is situated in an evolving landscape, with competitors including Stryker and Zimmer Biomet investing heavily in robotic technologies. Technological advances are being made in data-driven planning tools – including augmented reality – and research institutes are looking for the most advanced solutions as demanded by many hospitals and surgeons. Despite these trends in the industry, Medacta's CEO, Francesco Siccardi has concerns regarding the value of existing robotic systems, noting their lack of proven benefits in patient outcomes or cost reductions, especially in a context of increasing emphasis on value-based care and sustainability. The case explores the opportunities and challenges confronting Medacta as they decide whether to enter the orthopedic robotics market. The company wants to continue to differentiate itself and drive growth in line with its foundational principles of patient care, operational excellence and sustainable innovation. Today, Francesco faces a critical decision around whether now is the time to enter the robotics market and, if so, how Medacta should do so to preserve its culture and stay true to its DNA.

Reference IMD-2663

Organization Medacta Group

Industry Healthcare, Medical Device

Available Languages English

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Research Information & Knowledge Hub for additional information on IMD publications

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Summary

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