IMD business school for management and leadership courses

Awards & Honors
Article
How to market sustainable products: Three paths to success

Many companies overestimate customers’ appetite for sustainable products, flooding the market with offerings that don’t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes do. Consumers buy products to get specific jobs done, and only after they find something that will d…

Sustainability Global Business Marketing Customer Centricity
Selected for HBR’s 10 Must Reads 2025: The Definitive Management Ideas of the Year from Harvard Business Review
By Goutam Challagalla and Frédéric Dalsace
in Harvard Business Review
March-April 2024, vol. 102, issue 2, pp. 80-87
How to market sustainable products: Three paths to success
By Goutam Challagalla and Frédéric Dalsace
in Harvard Business Review March-April 2024, vol. 102, issue 2, pp. 80-87
Summary
Many companies overestimate customers’ appetite for sustainable products, flooding the market with offerings that don’t sell. The reality is, social and environmental benefits have less impact on purchasing decisions than basic product attributes do. Consumers buy products to get specific jobs done, and only after they find something that will d…
Selected for HBR’s 10 Must Reads 2025: The Definitive Management Ideas of the Year from Harvard Business Review
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Article
Data collectives are the next frontier of labor relations

The AI boom — and the growth of gen AI in particular — has introduced new points of conflict between employees and companies. Some of these have already started to play out, such as in the Writers Guild of America strike over how AI can and can’t be used in the entertainment industry. But others are still on the horizon. As AI becomes more integ…

Artificial Intelligence Data Analytics Technology Management Team Dynamics
Selected for HBR’s The year in tech, 2026: The insights you need from Harvard Business Review
By Amit M. Joshi and José Parra Moyano
in HBR.org
27 September 2024
Data collectives are the next frontier of labor relations
By Amit M. Joshi and José Parra Moyano
in HBR.org 27 September 2024
Summary
The AI boom — and the growth of gen AI in particular — has introduced new points of conflict between employees and companies. Some of these have already started to play out, such as in the Writers Guild of America strike over how AI can and can’t be used in the entertainment industry. But others are still on the horizon. As AI becomes more integ…
Selected for HBR’s The year in tech, 2026: The insights you need from Harvard Business Review
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Research Information & Knowledge Hub for additional information on IMD publications

Professors honored by The Case Centre among the top 50 best-selling case authors (2024/2025)
Peter Killing
Peter Killing
Emeritus Professor
Kamran Kashani
Kamran Kashani
Emeritus Professor
Stefan Michel
Stefan Michel
Professor
Vanina Farber
Vanina Farber
Professor
Article
What everyone gets wrong about change management

Corporate transformations still have a miserable success rate: About three-quarters of change efforts either fail to deliver the anticipated benefits or are abandoned entirely. And because flawed implementation is most often blamed for such failures, organizations have focused on improving execution. But poor execution is only part of the proble…

Strategy Change Management
Selected for HBR’s 10 Must Reads on Change Management, updated and expanded collection 2025
By Jean-Louis Barsoux and Anand Narasimhan
in Harvard Business Review
November-December 2017, vol. 95, issue 6, pp. 78-85
What everyone gets wrong about change management
By Jean-Louis Barsoux and Anand Narasimhan
in Harvard Business Review November-December 2017, vol. 95, issue 6, pp. 78-85
Summary
Corporate transformations still have a miserable success rate: About three-quarters of change efforts either fail to deliver the anticipated benefits or are abandoned entirely. And because flawed implementation is most often blamed for such failures, organizations have focused on improving execution. But poor execution is only part of the proble…
Selected for HBR’s 10 Must Reads on Change Management, updated and expanded collection 2025
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Article
How managers become leaders

Harald (not his real name) is a highpotential leader with 15 years of experience at a leading European chemical company. He started as an assistant product manager in the plastics unit and was quickly transferred to Hong Kong to help set up the unit’s new Asian business center. As sales there soared, he soon won a promotion to sales manager. Thr…

Leadership Talent Management Change Management Team Dynamics
Selected for HBR’s 10 Must Reads on Leadership, updated and expanded collection 2025
By Michael D. Watkins
in Harvard Business Review
June 2012, vol. 90, no. 6, pp. 64-72
How managers become leaders
By Michael D. Watkins
in Harvard Business Review June 2012, vol. 90, no. 6, pp. 64-72
Summary
Harald (not his real name) is a highpotential leader with 15 years of experience at a leading European chemical company. He started as an assistant product manager in the plastics unit and was quickly transferred to Hong Kong to help set up the unit’s new Asian business center. As sales there soared, he soon won a promotion to sales manager. Thr…
Selected for HBR’s 10 Must Reads on Leadership, updated and expanded collection 2025
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Article
The set-up-to-fail syndrome: How bosses create their own poor performers

France’s recent successes make it more important than ever to understand what makes its managers tick. This year, France surpassed Japan and the U.K. in acquisitions of U.S. companies. And many French companies are world leaders, including Michelin and L’Oreal. According to the authors, who have studied the French model of management development…

Organizational Behavior Leadership
Selected for HBR’s 10 Must Reads on Managing People, updated and expanded collection 2025
By Jean-François Manzoni and Jean-Louis Barsoux
in Harvard Business Review
vol. 76, no. 2, pp. 101-113
The set-up-to-fail syndrome: How bosses create their own poor performers
By Jean-François Manzoni and Jean-Louis Barsoux
in Harvard Business Review vol. 76, no. 2, pp. 101-113
Summary
France’s recent successes make it more important than ever to understand what makes its managers tick. This year, France surpassed Japan and the U.K. in acquisitions of U.S. companies. And many French companies are world leaders, including Michelin and L’Oreal. According to the authors, who have studied the French model of management development…
Selected for HBR’s 10 Must Reads on Managing People, updated and expanded collection 2025
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Article
Sight unseen: The visibility paradox of entrepreneurship in an informal economy

In many informal economies, entrepreneurs face a visibility paradox: increasing visibility to resource-granting stakeholders simultaneously increases exposure to resource-extracting stakeholders. To investigate this phenomenon, we leverage a unique, hand-collected, small-area census dataset of firms in the township of Delft in Cape Town, South A…

Entrepreneurship
2024 Best Paper Award – Journal of Business Venturing / Lazaridis Institute
By Robert S. Nason, Siddharth Vedula, Joel Bothello, Sophie Bacq and Andrew Charman
in Journal of Business Venturing
March 2024, vol. 39, no. 2, 106364, https://doi.org/10.1016/j.jbusvent.2023.106364
Sight unseen: The visibility paradox of entrepreneurship in an informal economy
By Robert S. Nason Siddharth Vedula Joel Bothello Sophie Bacq and Andrew Charman
in Journal of Business Venturing March 2024, vol. 39, no. 2, 106364, https://doi.org/10.1016/j.jbusvent.2023.106364
Summary
In many informal economies, entrepreneurs face a visibility paradox: increasing visibility to resource-granting stakeholders simultaneously increases exposure to resource-extracting stakeholders. To investigate this phenomenon, we leverage a unique, hand-collected, small-area census dataset of firms in the township of Delft in Cape Town, South A…
2024 Best Paper Award – Journal of Business Venturing / Lazaridis Institute
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Research Information & Knowledge Hub for additional information on IMD publications