Leading luxury into what’s next
Reinventing Luxury Lab
Leading luxury into what’s next
What is IMD’s Reinventing Luxury Lab?
IMD’s Reinventing Luxury Lab is where the luxury industry’s boldest minds come to reinvent their business. This exclusive, high-impact program brings together top executives, industry experts and thought leaders to explore the biggest forces reshaping luxury today, and build clear, actionable responses to change.
Throughout this unique two-day experience, you’ll be exposed to cutting-edge IMD research, and engage in thought-provoking discussions, peer exchanges, and exclusive events in an environment that inspires innovation and excellence.
Each Reinventing Luxury Lab explores a different theme in cutting-edge luxury management. Themes of previous editions include:
- Driving performance with resilience
- What’s next for growth? Implications for luxury management
- Future-proofing luxury in volatile times
- Purposeful luxury
- Leading through the crisis with agility
The dates and theme for our 2026 edition will be announced shortly.
Your participation in Reinventing Luxury Lab also grants you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals offering continuous learning, peer exchanges, and mentorship to help shape the future of luxury.
Insights from faculty
The luxury industry is transforming, and staying ahead requires bold innovation. Reinventing Luxury Lab is an exclusive experience where industry leaders collaborate, challenge conventions, and co-create new strategies to shape the future of their brand.
Answer a few quick questions to discover if this program aligns with your goals and experience.
Talk with a Program Advisor to get personalized guidance and answers to your questions.
Experience IMD for yourself
Join a complementary masterclass of information session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.
General Manager (Europe & Africa), Puig
Switzerland
(2025 participant)
Senior Retail Consultant, Brand Retail Solutions
Switzerland
(2025 participant)
Co-Founder, Aevum Lux
Switzerland
(2025 participant)
Reinventing Luxury Lab surpassed my expectations. Engaging directly with industry experts and academics on real-world challenges transformed my understanding of the luxury sector. The insights, strategic tools, and valuable professional network I gained will be essential as I build and grow my new luxury venture with focus, agility, and resilience.
Retail Area Manager, Prada Switzerland
(2023 participant)
My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues.
Marketing Director, Shiseido, Switzerland
(2023 participant)
Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. A truly enriching and forward-thinking educational journey.
CEO, Hirmer Hospitality,
Germany
(2021 participant)
It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program. Bringing in the concept of really reinventing luxury and looking at what it’s going to be in the future is something that’s crucial for us to understand to impact change.
“In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lay ahead.”
Stéphane JG Girod is Professor of Strategy and Organizational Innovation. His research, teaching, and consulting focus on the transformation of large businesses to suit more volatile and fast-changing environments. He focuses on strategy formulation, organizational and cultural change, business agility, sustainability, and the formulation and execution of digital strategy.
He sets out this thinking in his book Resetting Management: Thrive with Agility in the Age of Uncertainty, which shows how…
Stéphane JG Girod is Professor of Strategy and Organizational Innovation. His research, teaching, and consulting focus on the transformation of large businesses to suit more volatile and fast-changing environments. He focuses on strategy formulation, organizational and cultural change, business…
Stéphane JG Girod is Professor of Strategy and Organizational Innovation. His research, teaching, and consulting focus on the transformation of large businesses to suit more volatile and fast-changing environments. He focuses on strategy…
