What’s in a name? Why companies decide to rebrand
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
September 4, 2025 • by Martin Reeves, Bob Goodson in Communication • 8 min read
We click on the ‘like’ button seven billion times a day, but the tech pioneers who came up with the idea never saw its true potential. The best innovations are messy, serendipitous,...
Continue readingAugust 1, 2023 • by Goutam Challagalla in Communication • 7 min read
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
May 26, 2023 • by Jim Pulcrano, Jung Eung Park in Communication • 8 min read
If you want to network well, you need to work at it. Here are five things that might be killing your chances and what to do instead....
April 21, 2023 • by Albrecht Enders in Communication • 11 min read
Vocal leadership consultant Robin De Haas explains to Albrecht Enders how executives can achieve greater influence and avoid miscommunication by learning to coordinate the muscles involved in breathing and creating sounds....
February 8, 2023 • by Heather Cairns-Lee, James Lawley , Paul Tosey in Communication • 8 min read
Leaders will get far more useful responses if they learn the art of asking ‘clean’ questions. Heather Cairns-Lee, James Lawley and Paul Tosey explain how to do it....
January 10, 2023 in Communication • 3 min read
It often takes a lot of effort to do seemingly small things. These exercises can help leaders develop courage in themselves and their teams....
December 6, 2022 in Communication • 2 min read
Don't let the pressure of volatile markets push you into one of these possible leadership traps. Instead, focus on the future....
September 13, 2022 in Communication • 3 min read
To take your leadership skills to the next level, try improving your communication skills, especially with competitors....
August 30, 2022 • by Ben Bryant in Communication • 3 min read
When your team members are stressed or hit some roadblocks, the tension starts to be palpable. Sometimes, as a leader, it may not even be clear what has happened to cause the...
August 18, 2022 • by Sameh Abadir in Communication • 6 min read
The global dealmaking boom is going into hard reverse as big transactions are shelved, underscoring the need for executives to strengthen negotiation tactics and exit strategies in order to preserve value....
August 9, 2022 • by Michael D. Watkins in Communication • 2 min read
Leaders negotiate all the time. Externally, you negotiate with customers, suppliers and potentially allies, regulators and unions. Internally, you negotiate over goals, deadlines and budgets. While there is no single “best way”...
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