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On campus program
AI Strategy and Implementation

Integrate AI and analytics with your digital strategy for accelerated business impact

On campus program

AI Strategy and Implementation

Integrate AI and analytics with your digital strategy for accelerated business impact

Location
Lausanne
Length
5 days
Fee
CHF 10,900
Next program starts
02 June 2025
How can AI transform your business?

AI technologies have the power to supercharge your digital transformation, but how do you separate hype from reality? What skillset will ensure you can make confident, data-driven decisions that enable smarter business models, boost organizational performance and create new value for your customers?  Failure rates currently run high. Finding the right AI strategy for your context comes with challenges as well as opportunities. To succeed, you must also master your key steps to effective implementation.

AI Strategy and Implementation equips you with a comprehensive framework that integrates AI and analytics with your overarching strategy and vision. You will learn about the different types of AI to achieve your strategic objectives, drive innovation, and create value for your organization, while also addressing ethical considerations. You will learn about advanced analytics models and plan your data analytics strategy. You will understand how to build AI-driven products and create organizations that are AI first.

Over five days you will be guided by expert faculty, supported by latest case studies and guest speakers who will show you how to advance from principle to practice. You will be able to confidently navigate from strategy to implementation to deliver accelerated impact for your business.

Understand different types of AI

Build a comprehensive understanding of the different types of AI as a catalyst for business innovation and new sources of value.

Boost your decision-making

Boost your decision-making skills with a deeper understanding of the latest analytic models and how they connect with your strategy.

Succeed at AI implementation

Gain insights into the challenges and opportunities of AI implementation through real business cases.

Navigate issues around ethics

Learn how a solid AI policy can help your organization navigate issues around ethics, privacy and security

Accelerate business impact

Advance with confidence from principle to practice, integrating AI technologies with your strategy for long-term, sustainable success.

 

“Strategy, analytics, and AI are really parts of the same process.”

Hear from your program directors.

You and your class

You are a business leader or manager with a foundational understanding of AI, playing a key role in using data and AI to drive insights and innovation in your company. You may be responsible for developing and implementing digital strategies or making complex decisions about AI and analytics. Or, you may be looking to deepen your knowledge of AI implementation to better integrate it into your organization’s operations and strategy.

Read more about the admission criteria.

2024 class profile (average data)

20

years of experience

60%

Senior & C-level

45

Average age

15

nationalities

Information Session
Join us on 11 March 2025

Interested in an IMD digital transformation program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12pm (CET).

Information Session

Join us on 11 March 2025

Interested in an IMD digital transformation program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12pm (CET).

What our participants say

Learn how to create value with data
Business cases show how to integrate AI in your processes
This program is an eye opener
Natalia Cardona Ruiz

Marketplaces Acceleration Lead @Growth Hub – Americas and Europe, BAT, Switzerland

The professors are outstanding

Eye-opening! Being there while DeepSeek vs. OpenAI unfolded was a front-row lesson in real-time disruption. My key takeaways: 1) Speed and mistakes are key—ML thrives on iteration. 2) Tech without a business case is nothing. 3) Cultural change is critical. 4) Data cleaning, labelling, and governance are the pillars of everything. 5) People trump everything. The passion of the professors made this experience outstanding.

Carl Michael Hennen

Director/Strategic Business Partner, Novartis, Switzerland

Challenge the status quo

It’s a deep dive into the world of unstructured data, prescriptive apps, AI, ML, and Generative AI. This program equipped me with valuable skills and inspired me to continuously challenge myself and think innovatively. It made me “rewire” my brain to reflect differently and challenge my status quo.

Roberta Fabretti

Digital Marketing and E-Commerce Strategist, Switzerland

Top-notch group of peers

It’s a unique, impressive experience which has deeply changed my approach while reinforcing that digital transformation is the only way to create sustainable competitive advantage for any business. Thanks also to the top-notch group of other peers from all over the world.

Marcel Härtlein

Group Head Digital & Member of the Executive Board, Lalique Group, Switzerland

Fantastic learning experience

Awesome attendees, faculty and exciting conversations on overcoming the (significant) challenges in digital transformation. It’s a fantastic learning experience, delivering valuable insights, practical action items and world-class tools.

Tania Mueller

Global Head Institutional Client Service Management, UBS, Switzerland

An inspiring week

What an inspiring week. I learned from amazing faculty and about 50 other global professionals in different industries. We are all on the same path to transition from legacy mode to a digital journey for our businesses and clients. Very exciting!

ChatGPT: hype or reality?

New digital services and technologies are released all the time, and every so often, one comes along that hits the viral jackpot. But is ChatGPT here to stay?… by Profs. Michael Wade and Amit Joshi

Machine learning offers you an infinite choice of analyses, but you need to know which ones are truly strategic and fundamental to your business.

Read more

Mikolaj Jan Piskorski Program Co-Director

Companies that manage their data through superior data strategies and leverage AI will gain advantage over their peers and competitors.

Read more

Amit Joshi Program Co-Director
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Get the latest business insights for the digital age from IMD

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.

Next start & fee

Length: 5 days on campus.

Dates
2 Jun – 6 Jun 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
15 Sep – 19 Sep 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.