Research of the WCC
The IMD World Competitiveness Center leads joint research projects with industries and governments worldwide. Many of these reports remain confidential. Two reports were published in partnership with Accenture, on the competitiveness of the largest Swiss firms, and, with KPMG AG, on the key Swiss location attractiveness factors for multinationals.
We have developed a groundbreaking conceptual framework and methodology to study firm competitiveness. We partnered with Accenture Switzerland in 2014 to conduct a study on the competitiveness of the largest Swiss firms.
The report focuses on the firm-specific practices and processes that successful Swiss companies employ to strengthen their competitiveness. Our aim was to obtain insights into the internal behaviors and dynamics of those firms and their effects on the different dimensions of competitiveness.
In 2015, we again partnered with Accenture to conduct a study on digital expectations, strategies and practices in Austria, Germany and Switzerland. The study analyzed the top 500 largest Austrian, German, and Swiss companies and considered financial data from 2010 to 2014.
Attractiveness factors for multinational corporations
The IMD World Competitiveness Center collaborated with KPMG AG to produce a study on the key Swiss location attractiveness factors for multinational corporations (MNCs). Many MNCs that were initially drawn to Switzerland’s well-known location advantages now feel the benefits derived from those advantages are at risk.
The study was the result of a joint survey of more than 850 foreign-owned MNCs with operations in Switzerland conducted by KPMG AG, the IMD World Competitiveness Center, Switzerland Global Enterprises, and the Swiss-American Chamber of Commerce.
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