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Case Study

Wetzel GmbH: The fight against the rubber smell

By Ulrich Steger

7 pages

June 1997

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Reference: IMD-2-0073

This case covers a conflict between a medium sized corporation and the local community. The events described could have happened anytime, anywhere and to anyone. It examines the key pre-condition for the escalation of the conflict as well as the missed opportunities, the “driver” of the escalation and the options left. It also analyzes the “mental map” of the different players and the reasons for their difficulties to communicate.

Keywords

Corporate Sustainability Management

Settings

Germany
1994

Type

Field Research

Available Languages

English

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