Case Study

Vanke (B): Moving forward

2 pages
June 2009
Reference: IMD-3-2113

The future held several new challenges for Vanke. Although Vanke’s “focus” strategy had been key to its succes, one important challenge was whether to diversify to some extent or not. Other challenges included industrializing residential development and globalizing the business. How would these changes affect the success Vanke has enjoyed so far?

Learning Objective

1) Understand how the Chinese real estate indsutry evolves over time. 2) Understand how Vanke developed its competitive advantages through focus, customer segmentation, and services. 3) Show Vanke as a rare example of “focus” strategy implementation in China where entrepreneurs tend to favor diversification.

Customer Focus, Focused Strategy, Real Estate, Real Estate Development
Field Research
© 2009
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