Case Study

Unaxis: Going Asia (B)

3 pages
December 2005
Reference: IMD-6-0279

Unaxis Data Storage, a branch of a large European high tech company, is facing a difficult choice. Since most of its customer base is in Asia, the management has to come up with a solution to manufacture some of its product in Asia and generate some cost saving. Yet, the company wants to keep control of its supply chain and its intellectual property.

Supply Chain Management, Outsourcing, DVD, Sourcing, Intellectual Property, High Technology, Production Management, Operations Management
Europe, China
Field Research
© 2005
Available Languages
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