Case Study

The making of the iPod

14 pages
December 2009
Reference: IMD-3-2142

How many geniuses does it take to completely rethink an industry? If the industry is music, the answer is four! Five, if you throw in Steve Jobs. It’s the iPod, of course, that we’re talking about here. In just a very brief period of time, the now nearly ubiquitous iPod has rendered audio CDs virtually obsolete, put “record stores” out of business, reconceived the notion of what “recorded” music is, made the term “disc” jockey meaningless, and essentially blown-up the entire value-chain that brought music to the masses. Not bad for four (or five) guys and a few months of effort! What the iPod also represents is the power of great teams to create big change. This is the story of how that happened.

Learning Objective

Review success stories in innovation, teaming and collaboration and discuss what can be learned from such innovator experiences. Explore key issues associated with the effective management of innovation and develop a concept of how to build a reliable innovation culture within an organization.

Teamwork, Collaboration, Innovation Leadership, Information System, Information Technology
Global, United States of America
Apple, Information Technology, Information Services, Consumer Goods, Computers
Published Sources
© 2009
Available Languages
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