Case Study

Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business

6 pages
April 2000
Reference: IMD-3-0842

The case (B) is the continuation of the case (A), GM 841. Samsung Electronics started implementing its business plan in 1983. This case is written from Samsung’s point of view and illustrates how Samsung Electronics delivered the first DRAM chips to the market, after successfully acquiring DRAM technology and building the first manufacturing plant less than a year. The emphasis is on the ways Samsung so rapidly climbed the learning curve to become the world leader.

Keywords
Knowledge Infrastructure, Marketing Strategy, Dynamic Random-access Memory
Settings
1983-1984
Type
Published Sources
Copyright
© 2000
Available Languages
English
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This case study is part of a series
  • Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
  • Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
  • Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
  • Samsung Electronics Co., Ltd.: Managing knowledge and quality
This case study is part of a series
  • Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
  • Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
  • Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
  • Samsung Electronics Co., Ltd.: Managing knowledge and quality
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Samsung Electronics Co., Ltd. (A): Radical innovation for the DRAM business
By Georges Haour and Hee-Jae Cho
Case reference: IMD-3-0841 ©2000
Summary
Samsung Electronics became the world's largest memory chip manufacturer within 10 years. The case (A) is the first in a two-part case series focuse...
Reference IMD-3-0841
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Samsung Electronics Co., Ltd. (B): World's pacesetter in the DRAM business
By Georges Haour and Hee-Jae Cho
Case reference: IMD-3-0842 ©2000
Summary
The case (B) is the continuation of the case (A), GM 841. Samsung Electronics started implementing its business plan in 1983. This case is written ...
Reference IMD-3-0842
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Samsung Electronics Co., Ltd. in the 1990s: Sustaining competitiveness
By Georges Haour and Hee-Jae Cho
Case reference: IMD-3-0844 ©2000
Summary
This case is to be used either with or after the cases GM 841, GM 842, and GM 843. The case consists of a collection of quotes from various sources...
Reference IMD-3-0844
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Samsung Electronics Co., Ltd.: Managing knowledge and quality
By Georges Haour and Hee-Jae Cho
Case reference: IMD-3-0843 ©2000
Summary
This case focuses on "what" Samsung Electronics did to build its technological capabilities and achieve outstanding quality of products. This case ...
Reference IMD-3-0843
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications