Case Study

Rebuilding a passion brand: The turnaround of Ducati (C)

2 pages
March 2008
Reference: IMD-5-0668

This case provides an update on the turnaround of Ducati by Federico Minoli. It is to be used in conjunction with the IMD Rebuilding A Passion Brand: The Turnaround of Ducati (A) & (B).

Learning Objective

Rebuilding a passion brand, internally and externally.

Brand Management, Motorcycle
Global, Italy
Automotive, Motorcycles
Published Sources
© 2008
Available Languages
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