Case Study

Prentiss Products Europe: From a national to pan-regional orientation

19 pages
November 1999
Reference: IMD-6-0215

This case is based on Prentiss Products Europe (A) POM 138. Set in 1995, it re-examines the manufacturing challenges faced by Peter Mink, Director of Operations, in the context of the events that have impacted the consumer products industry in Europe since the early 1990s: the creation of the European Single Market and the associated regulations designed to promote free trade within the European Union; increased competition, segmentation and concentration of the trade; rise in cross-border retailing; and greater penetration of private-label products. With Prentiss’ long tradition of high quality, niche based consumer products, Mink wonders how PPE will meet the challenge of transitioning from a nationally focused to pan-regionally focused organization. What impact will the evolving market dynamics have on PPE’s manufacturing strategy and organization structure, and the related plant charters?

Manufacturing, Production Management, Operations Management
Winter 1995
Published Sources
© 1999
Available Languages
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