Case Study

People's Grocery (A): The first step

6 pages
September 2011
Reference: IMD-3-2216

Soon after joining People’s Grocery, Canada’s largest grocery and health products retailer, as vice president of Enterprise Technology Services, Peter Trawling had been faced with an important decision. His boss, corporate CIO Fawad Rahim, had told him in no uncertain terms to reduce costs, and further suggested that the contract for in-store technologies would be a good place to begin. However, while researching the company’s IT management practices, Trawling uncovered some major issues that were likely to stand in the way of any comprehensive change. He only had a passing familiarity with the myriad of outsourcing contracts and relationships the firm had put in place over the years. His main focus thus far had been on strengthening the management team within the Enterprise Technical Services area, something that was sorely needed. Now, he needed to rethink his priorities. Rahim had been very clear – they were under the gun and needed to show results, fast.

Outsourcing Management, Outsourcing Strategy, Performance Tracking
Field Research (Disguised)
© 2011
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics