Case Study

Patrik Bernstein (C): Back in his suit

4 pages
October 2006
Reference: IMD-3-1613

This case follows the IMD-3-1612 Patrik Bernstein (B): Breathing again and IMD-3-1611 Patrik Bernstein (A): From Suit to Jeans. In 2005, Bernstein decides to leave Boblbee. He needed to get some fresh air and also needed to start making money again. The family savings and his pension from his Unilever days was gone. He had no choice, but once again go back to the corporate world he had left ten years earlier…

Career Choice
Field Research
© 2006
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