Patrik Bernstein (B): Breathing again
This case follows the IMD-3-1611 Patrik Bernstein A: “From Suit to Jeans”. Bernstein has described that entrepreneurship for him as like falling in love. But it wouldn’t be an easy journey and after eight years of struggle to get Spotlight and later also Boblbee off the ground Bernstein is faced with a big decision. Was he the right man to continue to lead the company? Not only had he faced many disappointments and difficulties in the role of a CEO, but he had also faced many private hardships. He was mentally burned out and was not sure he could continue to lead Boblbee. But after all it was his dream…
2003
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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