This case follows the IMD-3-1611 Patrik Bernstein A: “From Suit to Jeans”. Bernstein has described that entrepreneurship for him as like falling in love. But it wouldn’t be an easy journey and after eight years of struggle to get Spotlight and later also Boblbee off the ground Bernstein is faced with a big decision. Was he the right man to continue to lead the company? Not only had he faced many disappointments and difficulties in the role of a CEO, but he had also faced many private hardships. He was mentally burned out and was not sure he could continue to lead Boblbee. But after all it was his dream…
