The (B) case examines Panalpina’s success in its drive for sustainable competitive advantage in the highly competitive European freight forwarding industry by focusing on the right mix of priorities and providing best in class service in its core competencies. Though this was not a miracle escape from the threat of commoditization, Panalpina did significantly outperform industry averages and guarded its leadership position.
Keywords
Differentiation, Price Competition
Available Languages
English
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