Case Study

Pakistan’s Khala project

32 pages
March 2008
Reference: IMD-3-1918

This case describes the launch of a low-cost motorized bicycle in Pakistan. The Khala, a “powered bicycle” is to be produced in Langah Bicycle Company’s own plant in Pakistan. Successfully handling the product requires a full understanding of the local environment in Pakistan (potential customer segments, competitive environment, government constraints) as well as an understanding of the economics of the project: marketing and manufacturing costs; distribution.

Learning Objective

This case can serve as an integrative case, exercise or examination in which participants address marketing, manufacturing and financial issues simultaneously.

Bicycle, Transportation
Islamic Republic of Pakistan
Published Sources
© 2008
Available Languages
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