In October 2006 Orion China was in a key period of its development. Its managing director, Thomas Tam, had plans to develop Orion by building a strong home market in China to support expansion in the rest of the world. A decision had been made to decouple Orion’s manufacturing operations from its branded business. The two parts would still work closely together, but new market mechanisms were implemented to provide more options for supplying products to the branded business. The question in Thomas’s mind was: How would this impact Orion’s operations around the world and specifically in China? Would this be the right path to make Orion the global leader in the electronics industry?
Learning Objective
Learn about the growth of supply chains in China.
Keywords
Supply Chain Management, Manufacturing, Electronics, Production Management, Operations Management
Type
Generalized Experience
Available Languages
English
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.
Copyright Information
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.