Case Study

Novelty Creations: Navigating the growing complexity of a new venture

6 pages
December 2002
Reference: IMD-3-1135

Novelty Creations, a London-based web communications agency, went public in April 2000, with signs of great promise. Its shares entered the London Stock Exchange at £110. The company had grown from 6 to 20 employees in 1999, and had nearly 60 staff members by the end of 2000. However, by November 2000 its largest clients had left; one client was threatening to sue, the CEO had gone and several members of the management team were on their way out. A year and a half later, a management buy-out resulted in Novelty being spun-off from the rest of the (relatively successful) group.

© 2002
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